ANZ 
Brazil 
American Latina 
France 
Germany 
Italy 
Portugal 
Nordics 
North America 
South Africa 
United Kingdom 
Print, Paper and Paper Packaging have a Great Environmental Story to Tell.
Myths & Facts
When it comes to the sustainability of Print and Paper, it is important to separate the Facts from the Myths.
Love Paper
Love Paper is a global
consumer campaign promoting the sustainable and attractive attributes of print, paper and paper packaging.
Anti-Greenwash
Love Paper is a global
Greenwashing is making
misleading or unproven claims about a product’s or company’s
environmental benefits.
Packaging Facts
Paper packaging is made from renewable materials. It is durable, attractive, recyclable and biodegradable. It is an essential component of the circular economy.
The Environmental Story of Paper
The World’s Most Misunderstood Material
Paper has carried human knowledge for two thousand years. Today it carries forests, livelihoods, and a circular economy model that most industries can only aspire to. The question isn’t whether paper is sustainable. It’s why so many organisations claim otherwise.
- European forests have grown by the size of Switzerland in 15 years — driven in part by the sustainable forestry practices of the paper industry.
- The paper industry is the EU’s largest single producer of renewable energy — generating more than it consumes through biomass.
- Paper packaging is recycled at 74% — far ahead of plastic (14%), and higher than glass or aluminium by volume.
Ready to Bust some Myths?
When it comes to the sustainability of Print and Paper, it is important to separate the Facts from the Myths.
Myth: “European Forests Are Shrinking”
In Europe, where almost all primary forests are protected, paper comes from sustainably managed forests where the cycle of planting, growing and logging is carefully controlled.
Myth: “Planted Forests Are Bad For The Environment”
Forests are an extremely important part of the environment. Well-managed sustainable forests give multiple benefits to society, such as livelihoods, ecosystem services and biodiversity, while helping to tackle climate change.
Myth: “Paper Is Bad For The Environment”
Paper is based on wood, a natural and renewable material. Paper is one of the most recycled products in the world and epitomises the circular economy model of make, use, recycle and reuse.
Myth: “Only Recycled Paper Should Be Used”
Without new virgin fibres from trees, the paper cycle cannot be maintained. Recycled fibres degrade after several uses and the paper industry needs fresh fibre from sustainably managed forests to keep the renewable cycle going.
Myth: “Paper Production Is A Major Cause Of Global Greenhouse Gas Emissions”
The European pulp and paper industry produces original biobased products using wood, a renewable material. It is also the largest single industrial user and producer of renewable energy in the EU.
Myth: “Paper Production Consumes An Excessive Amount Of Water”
The pulp and paper industry depends on water in three crucial areas. Firstly, there is rain water that is essential for trees to grow and, through photosynthesis, transform carbon dioxide to oxygen and cellulose, which provides the industry’s primary raw material, wood fibre.
Featured News & Blogs
Love Paper
Love Paper is a global campaign promoting the sustainable and attractive attributes of print, paper and paper packaging.
Run by not-for-profit organisation, Two Sides, the campaign seeks to tell consumers across the world all the positive stories about paper, print and paper packaging from its environmental credentials to its ability to improve mental wellbeing, learning and enhance creativity.
Become a Member
Membership gives your business access to trusted research, marketing resources, and industry support to strengthen your own sustainability and print messaging.
Member Benefits:
- Access to facts, research, and sustainability insights
- Use of Two Sides campaign assets and co-branded materials
- Regular campaign updates and industry news
- Networking events and print industry seminars
- Expert advice and promotional support
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